Privacy Policy

Effective Date: January 1, 2026

Welcome to Southwest Trading Co. ("Southwest Trading," "we," "our," or "us"). We respect your privacy and are committed to protecting the personal information you share with us through our website, swtrading.store.

This Privacy Policy explains what information we collect, how we use it, and the choices available to you regarding your personal data.

1. Who We Are

Southwest Trading Co. is an online retailer specializing in premium home goods, kitchenware, home textiles, rugs, décor, and lifestyle products.

Business Name: Southwest Trading Co.
Operating Entity: Southwest Trading Company LLC (State of New Mexico)
Website: swtrading.store
Address: 411 San Felipe St NW, Albuquerque, NM 87104, United States
Phone: +1 (260) 306-8677
Email: privacy@swtrading.store

2. Information We Collect

When you visit or make a purchase from our website, we may collect certain information, including:

Personal Information

Name
Billing and shipping address
Email address
Phone number
Payment-related information
Order history

Device Information

IP address
Browser type
Device information
Pages visited
Referral sources
Website usage data

Cookies and Tracking Technologies

We use cookies and similar technologies to improve website performance, personalize your experience, analyze traffic, and support advertising and marketing efforts.

3. How We Use Your Information

We use your information to:

Process and fulfill orders
Provide customer support
Send order confirmations and shipping updates
Prevent fraud and unauthorized activity
Improve our products and services
Analyze website performance
Comply with legal obligations
Communicate promotions, offers, and updates (only where permitted)

4. Payment Security

Payments are processed through trusted third-party payment providers. Southwest Trading Co. does not store full payment card details on our servers.

5. Sharing Information

We do not sell your personal information.

We may share information with trusted service providers that help us operate our business, including:

Payment processors
Shipping carriers
Website hosting providers
Analytics providers
Marketing and advertising partners

These providers receive only the information necessary to perform their services.

6. Data Retention

We retain personal information only as long as necessary to:

Fulfill orders
Maintain business records
Resolve disputes
Meet legal and regulatory requirements

7. Your Rights

Depending on your location, you may have rights regarding your personal information, including:

Access your personal data
Request correction of inaccurate information
Request deletion of your data
Object to certain processing activities
Request a copy of your personal information

To exercise any privacy rights, please contact us using the information below.

8. Marketing Communications

If you subscribe to our newsletter or marketing communications, you may unsubscribe at any time by following the unsubscribe instructions included in our emails.

9. Children's Privacy

Our website is not directed toward children under 13 years of age. We do not knowingly collect personal information from children.

10. Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of external websites.

11. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse.

However, no method of internet transmission or electronic storage is completely secure.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. Updated versions will be posted on this page with a revised effective date.